Fitnescity introduces 3D body scanning in New York City
By Laila Zemrani, Co-founder and CEO of Fitnescity
We weigh ourselves, assess our body composition, and measure our waist and limbs.
But would seeing how the shape of our entire body changed over time be a stronger motivator than numerical data?
Psychological motivations aside, 3D body scanning may replace BMI as a go-to screening tool .
Hundreds of people have tested it and now you can too.
Fitnescity: Personal training meets data science.
My co-founder and I started Fitnescity because we firmly believe in empowering people to learn more about one of the most important things they have: their bodies.
Fitnescity offers personal training that uses insights from the client's unique physiology and lifestyle data. Our trainers collect physiological measurements such as weight, body composition, body shape, metabolism, blood pressure, blood glucose and heat rate, in addition to lifestyle data on nutrition, sleep and stress, as well as history and health risks.
By enabling our personal trainers to use a wide range of tracking devices and assessments, along with advanced visual analytics tools, we aim to help our clients and trainers make more informed decisions.
Today, I am very excited to share with you our latest addition to this private training experience. We'll be offering 3D body scanning to all Fitnescity clients soon.
The good news is that, in the meantime, anyone will be able to experience it over the next few weeks, free of charge (NYC only - Sorry!)
I personally started using 3D scanning about a year ago. I've found the psychological motivation of body shape tracking to be very powerful. It was also nice to track physical variations with a much higher level of accuracy.
I recently shared my personal 3D fitness tracking experience at the 2017 annual Quantified Self conference in Amsterdam, and I can't wait to hear about your own experience.
A New Fitness Screening Tool
About a month ago, Mayo Clinic announced that it supported the use of 3D measurements as a substitute for the Body Mass Index (BMI).
BMI does not take into account weight distribution. It also does not differentiate between body fat and lean mass.
3D body scanning not only shows how the weight is distributed in the body, but it also helps estimate body fat with a much higher accuracy (i.e. 1-2% uncertainty).
(1) See How Your Body Is Changing Over Time
Building on years of research in visual analytics, we've designed a tool that helps you visualize changes in body shape in a fun, interactive and precise manner.
The changes are represented through a color coding system that shows the type of change (i.e. positive or negative) and its magnitude. The result is a "heat map" representing where you've lost or gained weight.
(2) Understand Your Fitness Goals
By using the digital 3D body model as a visualization platform, we're making it easier for everyone to explore their data: Our body models can be used to visualize not only body shape, but also different types of biometrics, such as data recorded by health and fitness tracking devices.
Furthermore, we will soon add a feature that allows you to set a target body model and assess progress towards that goal.
(3) Learn More About Your Body
Our digital 3d body models can be used to assess posture and visualize potential misalignments.
Visceral fat, which lies deep within the abdominal cavity, has been linked to metabolic disturbances and increased risk for cardiovascular disease and type 2 diabetes . Our body models can help you estimate the volume of your waist area and track changes in abdominal volume.
How It Works
RECEIVE AN INVITE
Schedule your visit (15 min): 37 East 18th ST 8th Fl New York, NY 10003.
Recommended attire for the scan: gym /tight-fitting clothing.
New tank tops and pants /bike shorts will also be available.
Receive a full 3D image of your body from a simple 40 second scan.
Get measurements by body part.
Understand your health risks, as measured by your waist-to-hip ratio.
-Laila Zemrani. Co-founder & CEO, Fitnescity.
 Mørkedal B, Romundstad PR, Vatten LJ (2011). “Informativeness of indices of blood pressure, obesity and serum lipids in relation to ischaemic heart disease mortality: the HUNT-II study.”
 Westphal, S. A. (2008). "Obesity, Abdominal Obesity, and Insulin Resistance." Clinical Cornerstone. http://www.sciencedirect.com/science/article/pii/S1098359708600253?via%3Dihub