Our Mission

Advancing wellness through personalization.

Our Product

Personalized wellness coaching that uses insights from your unique physiology and lifestyle data to improve outcomes.



FITNESCITY Unveils its Wellness Management Program of the Future.

Looking beyond gadgets, Fitnescity uses insights from the individual's unique biomarkers to implement lifestyle changes. [Read the Press Release]


Our Team

Download: Bios and Headshots | Laila Zemrani, Co-founder & CEO; Çağatay Demiralp, Co-founder & Chief Scientist

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Download: The Wellness Profile -Overview-

Description: Fitnescity collects a large set of physiology and lifestyle data, forming its signature Fitnescity "Wellness Profile" for each individual.

Download: Product Photo #1.

Description: Fitnescity's signature "Wellness Profile" includes a wide variety of tools that aims at helping the client and the coach make sense of wellness data. For instance, this "3D fitness tracking" tool, which uses 3D body scanning, is designed to help the client visualize how their body is changing with exercise and diet. The tool also provides the client and the coach with body measurements, as well as a heat map of where the individual gained or lost weight. Learn more.



Download: Lifestyle Photo #1.







Download: Logo

    Product Description:

    • Fitnescity uses a combination of connected devices and assessments to create a comprehensive view of the individual's wellness. Fitnescity also matches the client a coach, who helps implement lifestyle changes in a 16-week program. The client meets the coach for in-person sessions about three times per week.
    • Fitnescity integrates physiological measurements such as body composition, weight, metabolism, heart rate, blood pressure, body shape and posture with lifestyle data on nutrition, sleep patterns and stress levels. The company combines those assessment data with medical history and health risks.
    • Fitness training, nutrition counseling, sleep monitoring and stress reduction are all part of the 16-week coaching program. The service targets both the general population and individuals with special conditions such as diabetes or injuries.

    • At the end of the 16-week program, the client receives a comprehensive view of the program's impact on their wellness. 

    Lean More: Product FAQ


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    Download: Fitnescity's Vision of "Connected Wellness."

    Description: Behavior change requires a holistic view and a deep understanding of the individual’s physiology, history and lifestyle.

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      Industry Stats:

      Eighty percent of some of the most common and costly health conditions could be prevented through lifestyle changes. While digital health devices generate revenues of $15B, they have yet to create meaningful outcomes. For instance, consumer research shows that one out of two users abandons their wearable device within six months.




      Download: Infographic on Digital Biomarkers.

      Description: Compiled by Fitnescity, the stats are based on industry research from IHS, Endeavour Partners and IDC.


      Download: Product Photo #2.

      Description: Fitnescity's signature "Wellness Profile" includes a wide variety of tools that aims at helping the client and the coach make sense of wellness data.


      Download: Product Photo #2


      Download: Lifestyle Photo #2





      Download: Lifestyle Photo #3




      Download: Laila Zemrani, Co-founder, CEO