Fitnescity Unveils its Wellness Management Program of the Future

Looking beyond gadgets, FITNESCITY uses insights from the individual's physiology and lifestyle data to improve outcomes.


NEW YORK, Dec. 28, 2016 /PRNewswire/ -- FITNESCITY will formally unveil its lifestyle management program at the Consumer Electronics Show in Las Vegas on Tuesday, January 3, 2017, kicking off a new era in wellness coaching: a data-driven, 360-view approach that uses a wide range of digital health devices, along with the human element of one-on-one coaching, to help individuals improve wellness outcomes.


Rather than relying on one-size-fits-all solutions, FITNESCITY gets to know the individual's wellness at the deepest level. The company uses connected devices such as wearables, wirelessly connected scales, glucometers, and heart rate and blood pressure monitors. These devices collect a large set of physiological measurements such as body composition, weight, metabolism, body shape, posture, heart rate and blood pressure. FITNESCITY then integrates these biomarkers with lifestyle data: nutrition habits, sleep patterns and stress levels, which are all collected through online assessments. The company combines those assessment data with medical history and health risks, forming its signature FITNESCITY "Wellness Profile" for each individual. FITNESCITY then matches the client with a personal coach who helps them implement lifestyle changes in a customized 16-week program.

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Founded by a team from Stanford and MIT, FITNESCITY LABS helps clients and their coaches make more informed decisions. "FITNESCITY aims at bridging the gap between data collection and behavior change," says Co-founder & CEO Laila Zemrani. "Eighty percent of some of the most common and costly health conditions could be prevented through lifestyle changes. While digital health devices generate revenues of $15B, they have yet to create meaningful outcomes. For instance, consumer research shows that one out of two users abandons their wearable device within six months. Behavior change requires a holistic view and a deep understanding of the individual's physiology, history and lifestyle."

Fitness training, nutrition counseling, sleep monitoring and stress reduction are all part of the 16-week coaching program. The service targets both the general population and individuals with special conditions such as diabetes or injuries. (FITNESCITY does not offer medical advice.)

FITNESCITY will be available in a private Beta launch in New York, N.Y., in 2017. The company plans to expand its operations to other locations (TBA) later that year.