Our Mission

We believe wellness testing should be easy to navigate. We do the work, connecting you to a trusted network of hundreds of test locations around the country. We then take the results and generate insights on our digital platform, which makes tracking progress over time simple, inspiring accountability. Understanding your factors of well-being helps you make more informed decisions and puts you in control of your own wellness.

core values

Our Core Values

Approachable. Our mission is to make wellness tests easy to access and navigate. We believe lab testing should be educational, not intimidating or confusing.

High Standards. We partner with industry-leading labs, clinics, universities and hospitals to ensure reliable testing and an excellent customer experience.

Transparent. Our pricing is upfront so our customers never have to worry about hidden costs or bills arriving in the mail. 

Data Driven. We are tired of paper results that require years of medical school to understand. Your numbers should work for you now, and always.

Our Team

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Laila Zemrani

Co-founder & CEO

Advanced domain expertise in personalized wellness and personal health tracking. MBA from MIT Sloan.

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Çağatay Demiralp

Co-founder

Advanced domain expertise in Data Systems, AI and HCI. Computer Science PhD from Brown. Research at MIT and Stanford.

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Alexandra Dobbins

Head of Product

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Ivy Simon

Head of Operations

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Chad Haney

Senior Software Engineer

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Matthew Lieberman

Customer Success Associate

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Julian Alston

Customer Success Associate

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Jack Schnall

Operations Associate

Our Physician Network

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Dr. Wassim Mansour

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Dr. Taylor Rutledge

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Dr. Lianne Marks


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