Fitnescity's mission is to empower people to learn more about their wellness. Fitnescity is at the forefront of personalized wellness.

Read more about Fitnescity’s mission on Stanford Medicine X.


Our Product:

The company partners with leading medical institutions and labs to bring innovative, easy-to-understand insights to consumers. Fitnescity offers lab tests that enable anybody to get a deeper understanding of their wellness profile and receive personalized recommendations.

Fitnescity’s customers range from people at the beginning of their wellness journey to world-class professional athletes. 


Our Story: 

(the long version)

Our mission at Fitnescity is to empower people to learn more about their wellness.

We truly believe that wellness starts with understanding, and we aim at enabling people of all ages and fitness levels to fully take control of their health.

We offer wellness tests that enable anyone to understand their current wellness profile, as well as track progress. The assessments use clinical-grade equipment and range from body composition analysis to metabolic testing, biomarker testing, performance analysis and injury prevention.

We also offer our clients the option of working with a coach, and/or combining test results with data from wearables and other sensors.

The company also partners with gyms, employers, trainers and nutritionists, and is currently present in NY and NJ.


The vision behind our work at Fitnescity is to enable anyone to gradually build a longitudinal and comprehensive view of their wellness. We believe that prevention is the future of medicine, and that a data-driven approach to wellness can help optimize someone’s wellbeing, as well as prevent lifestyle-related disease before it actually happens.


Follow our story: 





Laila Zemrani

Co-founder & CEO



Advanced domain expertise / frequent speaker on data-driven wellness and self-collected data.

MIT Sloan School of Management (MBA).

TélécomParisTech (Bachelor’s, Master’s).

Dataxis (global data analysis firm): Founding employee.

Recipient of "The Legatum Fellowship for Entrepreneurial Leadership at MIT" (awarded every year to 20 MIT graduates across all fields).

Fellow, "The MasterCard Foundation” (awarded to 200 MIT graduates over 10 years).

Early adopter and advocate for the Quantified Self (life-logging), a movement that aims at empowering individuals to collect and explore personal data in order to improve health and wellbeing.

Twitter | LinkedIn


Çağatay Demiralp

Co-founder & Chief Scientist @ Fitnescity Labs



Advanced domain expertise in Visual Analytics and Data Visualization applied to health and wellness. 

MIT Computer Science and Artificial Intelligence Lab (the database group): Visiting scientist.

Stanford University: Postdoctoral Scholar at the Stanford Visualization Group. The lab investigates the perceptual, cognitive, and social factors involved in making sense of large data collections, and develops novel interactive systems for visual analysis and communication.

University of Washington: Member of the Interactive Data Lab.

Brown University: PhD | Computer Science.

IBM T. J. Watson Research Center - Healthcare Analytics: Staff Researcher.

The Icahn School of Medicine at Mount Sinai: Visiting Scientist.                             

Twitter | LinkedIn

Tamar Kane Fitnescity

Tamar Kane

Fitness Testing Operations

Melor Hidayah Mokhtar

Melor Mokhtar

Creative x Design



Manish Kakati

Growth Marketing


Annemarie Donohue

Social Media


Selin Albayrak

Growth Marketing

Ashley Ji

Data Visualization


We're always hiring! Learn more: JOBS