Born in 2017 | Our Vision for Personalized Wellness

Have you ever noticed that keeping track of your progress does help you make better decisions and stay motivated?

The problem is that tracking progress can be a daunting process; having someone do it for you can make a difference between a program that works and one that doesn't. 

At Fitnescity, we wanted to create a private training and 1:1 nutrition coaching program that uses state-of-the-art, easy-to-understand visualizations of how your body and measurements are changing over time.

In addition to facilitating behavior change and helping your coach build a personalized program, these visualizations create complete transparency in results.

Did you know that at least 60% of what you spend on wellness is wasted?

About 60% of gyms memberships go unused; most gyms would rather not be transparent on the outcomes of their clients. Their ideal customer is someone who pays and never shows up. This keeps the costs of labor and maintenance low, while bringing in recurrent revenue,

The problem is that this model only benefits the gym; it enables the facility to subsidize its heavy users at the expense of your own health.

Wellness coaches and private trainers also benefit from the lack of transparency in outcomes; they can offer their services without being held accountable if their program fails to create tangible results.


Fitnescity makes the commitment of sharing the outcomes. We share the outcomes (e.g. weight loss, BMI, heath risks, etc.) on an individual level with you. We also make the aggregate outcome data of our client population available to the public for review.


We think that the lifestyle management program of the future is one that only succeeds if you do. As a result, this program has to be tailored to you and has to keep track of your progress. 



We look forward to seeing you in 2017!