Our Mission

We are a mission-driven technology company with big dreams of empowering people to optimize their wellness and prevent lifestyle-related disease.

We offer assessments that help people uncover data that’s vital to understanding their fitness and nutrition.

Read more about Fitnescity’s mission on Stanford Medicine X.


Bridging the Fitness and Medical Worlds

Fitnescity partners with leading medical institutions and labs to bring innovative, easy-to-understand insights to consumers.

Fitnescity’s customers range from people at the beginning of their wellness journey to world-class professional athletes. 


Our Story

(the long version)

Our mission at Fitnescity is to empower people to learn more about their wellness.

We truly believe that wellness starts with understanding, and we aim at enabling people of all ages and fitness levels to fully take control of their health.

We offer wellness assessments that enable anyone to understand their current wellness profile, as well as track progress. The assessments use clinical-grade equipment and range from body composition analysis to metabolic testing, biomarker testing, performance analysis and injury prevention.

We also offer our clients the option of working with a coach, and/or combining test results with data from wearables and other sensors.


The vision behind our work at Fitnescity is to enable anyone to gradually build a longitudinal and comprehensive view of their wellness. We believe that prevention is the future of medicine, and that a data-driven approach to wellness can help optimize someone’s wellbeing, as well as prevent lifestyle-related disease before it actually happens.


Who we are

Customer Service


+1 (888) 348-6372

Speaker Request

If you’d like to have us at your event, please contact our team here.

Follow Our Story


Laila Zemrani

Co-founder & CEO



Advanced domain expertise / frequent speaker on data-driven wellness and self-collected data.

MIT Sloan School of Management (MBA).

TélécomParisTech (Bachelor’s, Master’s).

Dataxis (global data analysis firm): Founding employee.

Recipient of "The Legatum Fellowship for Entrepreneurial Leadership at MIT" (awarded every year to 20 MIT graduates across all fields).

Fellow, "The MasterCard Foundation” (awarded to 200 MIT graduates over 10 years).

Early adopter and advocate for the Quantified Self (life-logging), a movement that aims at empowering individuals to collect and explore personal data in order to improve health and wellbeing.

Twitter | LinkedIn


Tamar Kane Fitnescity

Tamar Kane

Fitness Testing Operations

Melor Hidayah Mokhtar

Melor Mokhtar

Creative x Design



Manish Kakati

Growth Marketing


Annemarie Donohue

Social Media


Selin Albayrak

Growth Marketing

Ashley Ji

Data Visualization


Çağatay Demiralp




Advanced domain expertise in Visual Analytics and Data Visualization applied to health and wellness. 

MIT Computer Science and Artificial Intelligence Lab (the database group): Visiting scientist.

Stanford University: Postdoctoral Scholar at the Stanford Visualization Group. The lab investigates the perceptual, cognitive, and social factors involved in making sense of large data collections, and develops novel interactive systems for visual analysis and communication.

University of Washington: Member of the Interactive Data Lab.

Brown University: PhD | Computer Science.

IBM T. J. Watson Research Center - Healthcare Analytics: Staff Researcher.

The Icahn School of Medicine at Mount Sinai: Visiting Scientist.                             

Twitter | LinkedIn



We're always hiring! Learn more: JOBS