The rise of wearables, food tracking apps, connected scales and smart apparel are all examples of a new culture of wellness (1) (2). For consumers, being healthy does not just mean ‘not sick’. It is becoming more of a daily pursuit, and self-collected data is a big part of it. 

The greatest challenge for fitness companies will be to organize this new stream of information so that they can adapt to this cultural and societal phenomenon.

Millennials are tomorrow’s workforce. In about three years, they will form 50% of the work population. Millennials are swiftly entering the workforce, while incorporating their Millennial values, technology habits and health needs.

96% of Millennials say great healthcare benefits would be the most important factor when choosing between two companies with similar pay and responsibilities.

Achieving optimal performance at work is hard. You may have a lot of responsibilities and you might not always be in control of your schedule. You wake up early, work until late night. You have to travel, attend business meetings, set up dinners with your clients… You must make everyone around you pleased and reassured.

Your priority is to perform at your best, but what if you could optimize your overall wellness to improve productivity and optimize work performance?

“As a Banker, I love numbers” says Philip Kent, a 34 year-old finance professional, right before making the appointment for his first Restic Metabolic Rate (RMR) Test.

Here are the 5 best ways to measure body fat percentage

1. DEXA (DXA) scan: Dual-Energy X-ray Absorptiometry (DXA)

2. The BOD POD (Air Displacement Plethysmography)

3. Hydrostatic Weighing

4. Skinfold Calipers

5. Bathroom scales: Bioelectrical Impedance Analysis (BIA)

Lately we have added another word in our daily vocabulary. “Keto,” or “ketogenic,” to describe our diets. We have been hearing, reading and talking about it. The diet that has developed in 1920’s to treat children with epilepsy, today, has been used by everyone who wants to fit into smaller pants and lose fat, but how many of us know what this pop word really means?

Keto is for both “ketosis,” the normal metabolic process in which the body burns fat for energy because it does not have enough glucose; and “ketones” a build-up of acids that is made in the same process.

Keto Diet, on the other hand, refers to a high fat, adequate protein, low-carb diet in which you turn your body into a fat-burning mechanism

Have you ever offered people food and kindly been rejected by them because they’re doing “Intermittent Fasting?” Fasting? Sounds almost intimidating. However, in this diet you don’t have to specify the foods you eat or starve yourself, you just have to choose an eating window. In other words, you will be limiting your eating to a certain number of hours every day.

Intermittent fasting (IF) focuses on when you eat, rather than on what to eat.

The rise of fitness- and health-tracking technologies over the last few years has shown that consumers are increasingly eager to learn more about their own health.

As this trend continues to grow, health clubs who not only embrace these technologies but also make them an integral part of their strategy will emerge as the winners.

Fitnescity client, Peter Quillin, is an American professional boxer, a talented fighter and a former world champion!

We sat down with Peter to discuss his journey from his humble beginnings to where he is today. Watch Peter's next fight on FOX and FOX Deportes live on Saturday, August 4 at 7:30 p.m. ET!

The RMR or Resting Metabolic Rate test measures the amount of calories that your body burns per day at rest. It will also indicate your energy quotient or the ratio of your energy that comes from fat and what portion comes from carbs.

The VO2 Max test is used in clinical setting to determine one’s maximal aerobic capacity.
The test measures your body's maximal consumption of oxygen and the efficiency of your muscles.
A VO2 Max would be perfect for anyone who does aerobic exercise such as running, cycling, swimming, and other endurance activities.

The BOD POD body composition test is the world’s gold standard for fast, accurate and safe Body Fat Assessment.
The BOD POD measures your body composition. More specifically your body fat percentage, fat mass, and fat-free mass. It does not measure bone density or body fat levels by body part. For that check out the DEXA scan.

One of our clients, Brandon Carter​, had an incredibly low body-fat result on his recent DEXA scan. In fact, we were shocked because it was one of the lowest we've ever seen!

Ever wonder how fitness celebrities like Brandon stay lean year round? We interviewed him about his 20+ year fitness journey to find out what it takes to maintain such low-body fat levels year round.

Hint: it takes a lot of experimentation and tracking. "The only thing that works for everyone, is to actually start tracking and measuring things." 

The 30-minute consultation is led by a Clinical Dietitian from The Mount Sinai Hospital - clinical research team in New York.
The consultation is based on a thorough analysis of your current health and nutrition profile and your goals. The staff will analyze your food log using a proprietary, research-approved nutrition analysis software. The staff will also review your lifestyle data based on easy-to use electronic questionnaires. 

The DEXA scan provides far more complete and precise information than any other weight and and body fat assessments tool. 

The DEXA scan measures your body fat percentage, fat mass, and fat-free mass. What’s unique about the DEXA scan, is that it also provides regional body fat results. Therefore it will indicate that amount of fat you have on certain areas of your body including your trunk, arms, legs, pelvis, among other areas. In addition the DEXA scan indicates bone density as well as the amount of abdominal or visceral fat that you carry.

Fitnescity recently participated in the 2018 Quantified Self Symposium on Cardiovascular Health. This is a summary of the event by Fitnescity’s co-founder, Laila Zemrani.

The mission of the Quantified Self is to support people in making personal discoveries using everyday science. It has been shown over the last few years that individuals can make significant discoveries about their own health using self-collected, high temporal resolution data from open tools.

Fitness testing, including the BOD POD Body composition assessment, reveals the explosive strength of Olympic weightlifter Dmytro Chumak. 

Weightlifters are one of the strongest people on the planet. In this sports science lab, the physiques and unique body characteristics of Olympic athlete Dmytro Chumak are analyzed to reveal what makes him so special. Here's what you can learn from his test results.

Whether your goal is to lose, gain, or maintain your weight, knowing your metabolism is extremely valuable for designing an effective and personalized weight management program. Knowing the exact amount of energy that your body uses at rest will help you better understand the amount of energy you need from food.

If you've been following our journey, you probably know that we were invited to Brunchwork last month. Brunchwork is a new way of learning, meeting and dining!

The event is based on a pretty unique concept; members get to attend private dinners with the leadership of some of the hottest companies in NYC

Don't miss the opportunity to experience this bucket-list event: The TCS NYC Marathon.] Hear the start-line canons and let Frank Sinatra's "New York, New York" usher you over the Verrazano Bridge. Tour the five boroughs and feel the city's vibrant energy. As you move along the race course, over two million people cheer you on toward the finish line in Central Park. Whether it's your first marathon or your 10th, it promises to be an event you'll never forget.